Grow My Salon Business Podcast

Think carefully about the titles that you use to refer to people because everything has a meaning attached to it. Some titles are empowering, while others could be considered demeaning.A listener recently ask me why I use the term “client” instead of “guest” and “hairdresser/stylist” instead of “artist.” So, in response to that question, today’s episode is dedicated to titles.  Whether they are for the people on your team or for those who frequent your business, titles really do matter! In this Episode: [00:45] The question that inspired today’s episode. [01:30] Examples of how terminology differs between countries. [02:05] The broadly accepted definition of customer.  [02:23] Percentage splits in the responses to my online survery about whether salon owners use the term client, guest, or customer.  [03:09] Factors that influence terminology used in salons.  [03:49] Why I use the term ‘client’ rather than ‘guest’ (or ‘customer’).  [05:08] Why I refer to hairdressers as ‘stylists’ rather than ‘artists.’  [06:4