Grow My Salon Business Podcast

“Build it and they will come” is a line from the 1989 movie ‘Field of Dreams’.  Unfortunately, it is a strategy that many salon owners use when opening up a new salon only to find that Hollywood movies don’t necessarily reflect business reality. In today's podcast episode, I am answering two questions from our listeners. In answering their questions I will be explaining why “build it and they will come” is not an effective strategy for starting and growing a business. The first question is from Sandy in Birmingham who asks… “I opened my salon 4 years ago and I am finding it hard to grow. It's a beautiful space to work in, I have 3 staff members, [two stylists and an assistant] I'm great at doing hair, I'm always fully booked and I generate most of the revenue myself working 5 ½  days a week behind the chair. But despite that the business just won't grow so what should I do?” The second question is from Steve in Florida who asks… “I heard you say on one of your YouTube videos that salon owners shouldn’t employ