Grow My Salon Business Podcast

There are many ways to look at the salon industry and judge its viability or effectiveness, but sometimes a couple of simple numbers tell you a lot about it.   For a business to grow, you need two things to happen, first; you need to attract new clients, and second, you need to keep them. The more you keep, the more you will grow.    In last weeks podcast episode 56 with John Harms from Millennium software we discussed the statistics he’s gathered that say that if you get ten new clients today, only 40% of those will come back for a 2nd visit, and only 25% of those will come back for a 3rd visit.    And that after 6 visits only 1 of the original 10 remain. Is it just me, or is that ridiculous!   Salons should spend as much time, energy, and money trying to convert and retain a higher percentage of their new clients than always trying to attract new ones.    That’s leads us to the obvious question which is, why do clients leave?   On this episode, we learn:    Why marketing to just new clients doesn’t grow yo