Grow My Salon Business Podcast

052 A Lesson in Understanding What it Takes to Build a Barber Brand

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Sinopsis

All over the world in the last 10 years, there has been a huge renaissance of the barbershop. Quite simply barbering has become ‘cool again’ and there has been a return to the ‘Barbershop’... that uniquely ‘male space’.  I don’t for one minute think that it’s a trend that will return back to the ‘unisex model’ that existed since the ’70s. But like everything, there are inevitably some people that have done it far better than others. My guest on today's Podcast is Matty Conrad who amongst other things is a barber and founder of ‘Victory Barber & Brand’ based in Victoria the capital of British Columbia in Canada… which if you haven’t been there is a stunningly beautiful part of the world.   In today’s podcast we talk about: The heart and the passion that sits behind the Victory brand What is it that makes a successful barbershop and why it’s essential to control your culture Matty talks about how he has overcome the hurdles that exist in growing any business… When is the right time to expand  What it reall