Grow My Salon Business Podcast

“What is marketing?” If that question makes you stop a second and think you need to listen as Antony discusses all things marketing on this episode of the Grow My Salon Business podcast. There are three significant areas he will focus on with many other ideas surfacing along the way.  Listen in as we discuss: What is marketing meant to do? Why it is essential to understand who your target market or client is. What is the concept of your salon business? Marketing is communication by connecting and engaging with people. Marketing used to be about advertising, but today if you advertise who you are and what you do, it isn’t enough. It is about making a promise to your clients and potential clients and then delivering on that promise. What message are you and your team communicating 24/7?  Antony discusses and explains the functions of marketing, the first being defining your vision, the second is the positioning of the brand, the third cohesive image, setting the experience, and advertising finishes it up. Bui