Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts of your funnel you should focus on and build specific ad campaigns around. -> Where engagement ads fit into the process (and why you need them). -> How and when to use paid ads to get people to your webinar. -> The problem of being “too keen” for the sale (and why this can blow your marketing budget out of the water!). -> The recommended percentage of revenue to spend on paid ads. -> The one campaign (and budget recommendation) Stacey says you should get started with for as little as $5 a day. -> What is a good Cost Per Lead? This answer is a doozy! -> Why you need to answer the important question “what’s happening to these leads once they enter my world?” -> The in