Attractionpros Podcast

Zach Blutner is the Managing Director of Inter_.  Zach has built his career in tourism, museums, attractions, and experiences, all in New York City.  Inter_ is an AI-led immersive experience.  The experience is led by “I,” who is from the future and has returned to tell guests what it has learned.  Guests visiting Inter_ get to interact with projection mapping, interconnected orbs, an interactive floor, and visually stunning interactive elements that often connect to a deeper meaning, message, or story for guests to explore.  In this interview, Zach talks about the Interverse, layers in storytelling, and creating a sandbox.   The Interverse “Interactive immersive experiences aren’t a new concept, but it’s a term that’s become hot now.” When people think of immersive, they think of one giant room with projection mapping.  While that is one avenue of immersive entertainment, Inter_ combines many elements into what Zach describes as “interversive.”  This includes projection mapping, but multiple elements for gue