Play Big Brand Bold

Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally. Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years. I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about fashion, beauty, and all things style-related. So I was super excited to have Sally on the show to dive into how she's grown her business and built a massive following of over 200K on Instagram. Here are a few key takeaways from our chat: Sally has stayed focused on her core styling services over the years - wardrobe edits, personal shopping, style consultations. Consistency is key! Figure out what you want to be known for and keep delivering. COVID lockdowns were tough on Sally's in-person business, but gave her the time to start creating video content. This skyrocketed her growth and trust with her audience on Instagram. Sally does ALL her own Instagram conten