Future² Innovation

Jon Satterley is an experienced entertainment & media industry executive and thought leader. I have been recognized as an innovator with expert knowledge of new products, emerging technology and digital business strategy.   When he was just 17, Jon started a record label and wound up signing hundreds of bands while studying to get his law degree.  Jon led digital strategy for Roadrunner Records: growing from a small independent record company to become one of the world’s leading labels. Today, Jon is the Chief Digital Officer at Village Roadshow, and we’ve been working together on the Xperience Accelerator, a program that brings together startups working with VR/AR and Village to develop new applications for the entertainment industry.   We explored lots of questions during this conversation, often going off on tangents, and three things you can expect to learn: Why Jon decided to pursue his record label instead of a career in law and what helped him shun societal expectations in favour of