Future² Innovation

Welcome to Future Squared for episode #211, our first guest interview of the year. I’m absolutely psyched to be bringing you Adam Alter.   Adam is an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business, and the author of Drunk Tank Pink, a New York Times bestseller about the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.   Alter was recently included in the Poets and Quants “40 Most Outstanding Business School Professors under 40 in the World,” and has written for the New York Times, New Yorker, Wired, Washington Post, and The Atlantic, among other publications. He has shared his ideas at the Cannes Lions Festival of Creativity and with dozens of companies around the world.   Alter received his Bachelor of Science with Honors in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the