Future² Innovation

Today, an important observation I’ve made this week. Regular listeners will know that I’m a prolific blogger, if I can use that term, of sorts, having published over 200 blogs in the past couple of years. Some perform really well, others not as well - and that’s just the nature of creative pursuits. And more recently, I noticed an influx of people post long-form, often narcissistic status updates on lInkedin following a predictable formula, separating each line by an entire line spacing and often running about 30 lines long. It turns out that Linkedin picks up on this in its algorithm and serves it up to a much wider audience and therefore such posts have the ingredients to go viral. This can be both a blessing, for content creators who are taking advantage, but also a curse, because Linkedin, seemingly makes no effort to distinguish between quality content and for lack of a better word, garbage. I recently posted a tongue in cheek status update on Linkedin calling out everybody posting such long-winded, devo