Wrong Story Short

On our latest episode of “Wrong Story Short,” Braithwaite’s Allen Vickers, Jason Rocker, and Alessia Brunori discuss the positive impact a community oriented marketing campaign can produce. They discuss the various benefits a business can receive when prioritizing the community and how crises can help businesses grow through storytelling. The world of content marketing is complex and that’s why we are thrilled to have Braithwaite Principal Jason Rocker explain how to execute this form of marketing successfully. A publication of our weekly newsletter, Long Story Short, is also mentioned in this episode explaining how marketing methods from the past can teach us a lot. Timecodes: 0:06 - Introduction 1:10 - Prioritizing a community - A new take on marketing in the Olympics 1:49 - The business benefits of focusing on community initiatives 4:45 - Crises and how to turn a hardship into a story 7:03 - Navigating content marketing 7:38 - Braithwaite’s definition of content marketing 10:04 - Setting goals for content