Sprints & Milestones

[1:00] Meet Margot Boomstein[3:00] Margot's story kicks off with a new project[5:00] She's falling in love[8:00] Things start getting Gilligan's Island bad[9:00] More red flags[12:00] She's falling out of love[13:00] How do you try to turn a situation around?[20:00] Keeping your heart in it About our guestMargot Bloomstein, Brand and content strategist, author, speaker, and facilitatorMargot is one of the most prominent voices in the content strategy industry. She is the author of the critically acclaimed Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and the industry mainstay Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project. She is also the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.For more than 20 years, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world, earning a reputation for asking thoughtful questions and bringing teams together in productive, cre