Spm Podcast |marketing And Social Media Tips For The Restaurant And Pizza Industry

Bruce Irving is a guest on Alex's podcast, Pie to Pie, where they discuss marketing strategies for pizzerias. They cover topics such as magazines, YouTube, Pizza Expo, and Dave Portnoy. Bruce emphasizes the importance of consistency in marketing and recommends focusing on one social media platform to start. He also suggests leveraging YouTube for long-term content and using TikTok for live streaming.  Chapters 00:00 Introduction and Podcast Overview 10:40 The Importance of Consistency in Marketing 12:33 Leveraging YouTube for Long-Term Content 15:31 Choosing the Right Social Media Platform 25:38 Prioritizing Business Operations 28:05 Using TikTok for Live Streaming 35:28 Building a Following and Leveraging Social Media 36:24 Dealing with Online Criticism and the Importance of a Strong Following 38:03 Starting a Podcast to Learn from Others in the Industry 41:33 The Value of Sharing Business Failures 43:29 The Realities of Opening a Pizzeria 46:42 The Allure of Entrepreneurship in the Social Media Age 49