Managing Marketing

Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution..  Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our research called The State of the Pitch in Australia. Rather than discussing how to pitch, Ellie is sharing with us the factors you must consider before decviding to pitch and explore the alternative to going to pitch. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/