Market Proof Marketing: New Home Builder Marketing Insights

In this episode, Andrew Peek is joined by Jackie Lipinski and Beth Russell! The crew touches on the impact of surveying your audience and actually implementing features from their feedback! It’s an incredible way to make them feel seen, instill trust and let them know they’ve made a difference that can help others. They talk about how attribution isn’t the full story and the importance of the appointment-to-sales metric.Story Time (05:15)Jackie thinks we should add “Discomfort” as the 6th “D” of why people move, which are currently: Divorce, Diapers, Downsizing, Diamonds, and Death.Andrew shares a neat situation where a brand actually listened to him and made the change.Beth loved that a builder said “...Attribution is BS!” this week. Listener Questions (30:03)The Incredible Importance of the Appointment-to-Sales MetricGoogle Ads phasing out card payments Homeowners list while buyers hang back, pushing inventory higherThings We Love Things We Hate (45:42)The Ember mug got Beth through her day.Andrew