Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!). Listen to This Episode to Hear More About: -> Why being afraid to promote/sell to your email list is stifling your growth potential -> How to know how often to send emails to your list. -> Kathy’s top tips for segmenting and personalising your emails (and why this is HUGELY important if you want to get better results). -> How to avoid getting stuck in the “features trap” and focus more on the benefits you’re offering in your emails. -> The secret to a clear and compelling call to action (and Kathy answers the age-old question, “How many calls to action shoul