Managing Marketing

Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, met. Kieren, who was heading up the creative team at the late JWT and was at a point of exasperated disillusionment with the way agency business models stifled innovation and marginalised creativity.  Ross, an expert in the role of psychology in organisational leadership and culture, who was consulting and coaching executive teams and was frustrated by the lack of creativity in strategy and culture change. Both were expecting their first-born daughters, a handy catalyst to address these frustrations and build something they were proud to tell their daughters about. So, in 2018, Ne-Lo was born, and soon after, The Anatomy of Marketing.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-market