Future² Innovation

My guest today is Alex Roslaniec, hes a co-founder of fast-growing skincare company, Hey Bud.Hey Bud was founded just 4.5 years ago, and is today available in 130 countries, boasts 200,000 customers, and is stocked in 400 Priceline stores across Australia.We discussed:How Hey Bud differentiated itself in a saturated cosmetics and skincare marketThe power of online reviewsThe role of influencer marketingHow being beholden to algorithms and pay-per-click ads can be the undoing of a businessHow Hey Bud got a distribution deal with Priceline, marking its move from online into physical retailThe perils of manufacturingThe regulatory landscape for hemp-based productsHow to hire great talentAnd so much more.There are so many actionable tips in this one for anyone building a business so strap yourself in for my conversation with the one and only, Alex Roslaniec.Resources and LinksHey Bud Skincare: https://heybudskincare.com (get 15% off with FUTURESQUARED15)Connect with UsFollow me on Twitter: https://www.twitter.com