Managing Marketing

Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques. No matter what you are reading, watching or listening to at the moment, everyone in the marketing, media and advertising world is talking about Artificial Intelligence – AI. Is it an existential threat or a tool to make us more creative, insightful, and effective? The discussion goes on, and the fact is that in many cases, only time will tell.  However, one area where AI is impacting performance right now is SEO. Google continues to be the dominant search engine in the global market, handling more than 90% of all search queries. However, the rollout of the Google AI search function has had some dramatic impacts on the user experience and the results for brands and media outlets, with some reporting a 40% incre