How To Succeed Podcast

In this insightful episode, we delve into the world of pain points in sales with Emily Shaw, we tackle common misconceptions, like treating pain as a mere formality. Then, we emphasize the power of genuine curiosity and creating a safe space for prospects to reveal their emotional drivers. We'll also talk about questioning techniques to make sales conversations more productive and empower prospects with informed decision-making. So, buckle up as we explore the art of uncovering pain points and fostering meaningful connections in the sales process. Learn how to create a safe space where they feel comfortable revealing their emotional drivers. But it doesn't stop there! We'll also bring in another sales leader to dissect powerful questioning techniques with Emily Timestamps: 00:03 Common mistakes in using pain in sales, including checklist mentality and lack of curiosity. 06:45 Identifying and addressing pain points in sales conversations. 11:07 Finding and articulating pain points in sales calls. 18:50 Sales t