Digital Insights

Let’s talk about experience. I have a lot of it - 30 years of working with websites and web-based apps. But how useful is all that experience actually? More broadly, how much should we consider experience when hiring staff or working with a particular agency? Does sector experience matter?We presume that more experience is better, but is that actually true?Experience Has Its AdvantagesExperience certainly has its advantages. When you've worked on web projects for as long as I have, little surprises you anymore. I've encountered and worked out solutions for the majority of related challenges.I also have enormous experience across a huge range of sectors, from government and charities to luxury brands and startups. I understand many of the nuances of these sectors. I can see challenges or opportunities that a less experienced professional might miss.But I'm not here to blow my own trumpet, because I also believe that experience can carry with it large downsides.Experience Can Lead to ApathyFor a start, I've met