Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content when you are more straight forward. Listen to This Episode to Hear More About: -> Why Plain Language is a lot more than using simpler language in our writing -> The 4 elements of Plain Language. -> How to make sure your reader can get & find the information they need, when they need it. -> The keys to being more understandable! -> How to communicate so people can actually USE the information you are sharing. -> Why getting your users to understand begins with YOU understanding your users! -> The “Hop, skip and jump” phenomenon that stops your clients actually reading and understanding your content. -> The “Plain language edit” – how to create plain language cont