Managing Marketing

Trena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is She is also an Amazon number 1 Best Selling Author, International Gold Stevie Award Winner (2022 & 2023), US Growth Specialist, Global Mentor, and a Non-Executive Director. Marketers and their agencies talk about brands all the time. There are discussions on brand awareness, brand equity and increasingly answering the questions of how brands contribute to the top-line growth and bottom-line profitability of a business. Brands can be very different, from small boutique or niche brands right up to global behemoths know by millions of people. But what does it take to not just build a brand but to take it global? Trena has the experience marketing some of the biggest Australian brands, but also the very biggest global brands too.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzF