Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin helps leaders excavate and distil their truth through her unique method called The Dig®. She says “I created The Dig to help you remember who you are, what you stand for and how to share it with others.” Listen to This episode to Hear More About: -> Why it’s not just clarity we are looking for, but EPIC Clarity (and how to get it!) -> How to feel so confident and “on fire” about your message that you’re not only ready to tell people about what you do, but you’re unstoppable! -> The straightforward “Grounding Question,” Erin recommends we ask ourselves when we are triggered, to quickly re-centre ourselves and bring us back to who we are. -> Erin’s 10-word operating