Pt Pintcast

In this episode of PT Pintcast, host Jimmy McKay sits down with business strategist and coach Sturdy McKee to dive deep into the future of physical therapy (PT) marketing and recruitment. Are you struggling with long wait times, high turnover, or disengaged employees? Discover how to attract top talent and differentiate your practice in a competitive market. Sturdy shares his insights on creating compelling job ads, leveraging the power of relationships over transactions, and the importance of being genuine in both client and employee engagement. Whether you're a practice owner, manager, or PT professional, this conversation offers actionable advice to transform your approach to hiring and marketing.Main Topic/Theme:The evolution of marketing and hiring strategies in physical therapy, focusing on standing out in a competitive field and fostering meaningful relationships.Key Points Discussed:The significance of differentiation in marketing and recruitment within the PT industry.The challenges of employee engag