Market Proof Marketing: New Home Builder Marketing Insights

The team celebrates Episode 350 of the Market Proof Marketing podcast! The theme of this episode hosted by Kevin Oakley, Julie Jarnagin and Andrew Peek is efficiency... but it's not what you might be thinking! Instead, Kevin argues that he doesn't understand the urge to push efficiency in the sales process at this time in the market, when potential homeowners want to feel like anything but an efficiency. Also discussed in this episode is Pinterest (is Gen Z just beginning to act old?), and some interesting case studies centered around realtors and market trends. Story Time (01:38)Julie recalls a recent conversation with a builder about how websites used to cater to a user's first time visiting, but with the journey expanding in today's market, she highlights the importance of speaking to repeat customers on your site, too. Andrew helped take on some tasks for a team member that was out of office and found it insightful to view processes through another's eyes. Kevin posted a squirrel GIF about problem solving