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AS 70: How to build a brand better – Case Study of Trader Joes (Re-Listen AS 61)
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:09:51
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Sinopsis
So I went into Trader Joes today to buy flowers for my friend’s girlfriend. I figured if I got the best white orchids earthly possible, she would fall into my arms, and leave him. Yep I was pulling the sneaky SWITCH-ER-OO. In all honesty, he’s actually out of state. Today was her birthday, and I was actually on a mission for him to surprise her with flowers from me. At first thought, I was going to go to Walmart. But my actual girlfriend, said, TraderJoes has way better flowers than both Publix, Walmart and they’re also cheaper. So I was intrigued. I’m not a big fan of Trader Joes mainly because it doesn’t have everything I want..like Walmart or the “Publix shopping centers” that we have here in florida. And so I journeyed to Trader Joes, some 5-6 minutes away. As I’m pulling into the parking lot, I noticed just a huge flurry of activity. Trader Joes, was extremely busy. The parking lot was packed to the brim. Customers walking back and forth, left and right. What is going on here! I walk in through th