Digital Insights

Hello all.If you work on websites, rather than web apps, the chances are you want people to do something on that site. It might be sign up for a newsletter, buy a product or getting in touch. Whatever it is you want people to do you will find them cautious. That is just human nature. We are always looking for the “danger” in any situation. People fear making the wrong decision or wasting their money. They worry about what will happen if they act and how things might go wrong.Addressing Concerns is KeyYou can have an amazing product, great design, and compelling content. But if you fail to address people's concerns, they will hesitate to act.Skills for SuccessA vital skill when working on websites is the ability to address these concerns. Even if content creation is not your main job, you need to guide those who create content. Otherwise, you might end up receiving the blame if the website underperforms.Objection Handling: A Life SkillObjection handling is useful not only for creating websites but also in ever