Market Proof Marketing: New Home Builder Marketing Insights

Kevin Oakley is joined by Julie Jarnagin and Andrew Peek for Episode #351! We share some exciting news this episode -- Do You Convert is Hiring! The team reminisces on Julie's first interview and podcast episode, and Kevin brings up a good analogy from the filming of The Mighty Ducks. Andrew gives you a great rundown of Reddit and what to expect there on the platform's growth, and Kevin reminds us - "consumers gonna consume."  Story Time (05:43)Julie shares her running journey, and how while it isn't easy, it's worth it. She relates it to builder messaging on websites, and how promising "easy" isn't the greatest strategy. Instead, how do we lean into the "worth it" messaging. Andrew talks the Dunning-Kruger effect, and the dangers of making incorrect assumptions with high levels of confidenceWe have a first for Kevin... no story time this week!  In The News (23:33)Who'll Be First Movers Among Homebuilders In New Commission Regime? (https://www.thebuildersdaily.com)The US Government Just Banned Fake AI-Generat