Chemlinked|

跨界营销已经不是一个新鲜词了，现在，甚至有越来越多的品牌开始跨界做化妆品，故宫推出的美妆系列、大白兔和美加净合作出品的大白兔润唇膏……来听听今天的节目吧~These days, Chinese consumers, especially the young, are constantly in search for novelty, a trend which has had an increasingly large influence on their purchasing preferences. Products that bear unusual packaging styles or marketed with interesting concepts combined with other recognized brands are both eye-catching and popular.So today we’d like to share a podcast to introduce some of these popular cosmetics in China with you. In this podcast, tips on how to comply with the regulations are also mentioned. 由 企业合规贸易伙伴Chemlinked 出品