Vital Mtb - Speaking Of Mountain Biking

Rich Houseman forged a successful career as an American mountain bike racer in the late nineties and early 2000s. Taking wins in downhill, dual slalom, 4x and dual, Rich has seen all the different trends and changes that mountain bike racing has taken over the last two-and-a-half decades. As his race career wound down, he found himself at a company called Sponsorhouse, which managed athlete and brand sponsor partnerships. Sponsorhouse changed its name to Hookit and Rich has remained an integral part of the business for 19 years. He continues to oversee athlete and sponsor relations and discusses how Hookit uses data-driven information to help companies and riders succeed in their marketing efforts.Thanks  to JENSON USA  and MAXXIS TIRES  for supporting The Inside Line MTB podcast.Watch this podcast on YouTube Discussion Topics0:00 - Introduction and Fontana7:10 - BMX to Basketball to Downhill16:50 - World Champs DH in Cairns19:57 - First Sponsors, Racing for Tomac24:54 - Slalom, Dual & 4X30:59 - Bike Setu