Vital Mtb - Speaking Of Mountain Biking

As one of mountain biking's greatest photographers and storytellers, Sven Martin's name should ring out to anyone who's been on Vital MTB or picked up a magazine in the last 10 years. His images and interviews capture the atmosphere and emotion of the World Cup and Enduro World Series in a way that only those of a true mountain biking superfan can. The South African's immersion and investment in our sport started by chance after his wife Anka picked up a bike while they were living in Southern California. Through riding, racing and photography, he has carved out the dream life; traveling the world, riding bikes and taking photos of his adventures. His success, however, comes from passion, hustle and hard work that many don't get to see. Sven is a friend of mine, but I still look at him as the greatest storyteller in mountain biking right now, and he's a huge reason for Vital's success throughout the years. Our interview is long, but it's full of inspiration, information