Make It Happen

Episode Summary Join me in today’s episode where Lois Creamer, a renowned speaker and consultant in the speaking industry, and I have a conversation on the art of monetizing your message and the strategies that can transform speaking engagements into lucrative opportunities.  Lois dives deep into current trends affecting the speaking industry, emphasizing the importance of video content and virtual presentations, Lois's early interactions with the National Speakers Association (NSA) and her direct approach in helping speakers find their niche. This episode is packed with valuable insights. She also shares highlights from her newly updated book, “Book More Business: Make Money Speaking” which provides crucial advice on navigating modern market challenges. Key Takeaways 00:00 Introduction to Lois Creamer 00:17 Initial Meeting and Insights on Positioning 01:01 Lois Creamer's Direct Approach 01:48 Transition to Helping Speakers 02:54 Importance of Niche Audiences 04:45 Current Trends in Speaking Industry 07:44 V