#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Jason Barnard at Digital Olympus 2019 Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest Google’s food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google’s food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn’t fly for very long). When you rebuild your site, start with thinking about structured data, since that encourages us to better organise categories, pages, and even Fraggles. I realise that I have been saying that I am a double bass. Alex gives me a taste of my own medicine by asking a question I wasn’t ready for. I wriggle through by quoting Jono Alderson and Cindy Krum – chunks, blocks and Fraggles. I cite so many people, it is starting to feel that I don’t have much to say for myself. Conc