#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Bill Slawski with Jason Barnard at SEOcamp Paris 2019 Bill Slawski talks with Jason Barnard about patents and entities in search since 1999. Patents are really easy (or so says Bill Slawski): they identify a problem, they tell you about the prior art used to solve the problem, tell you why that’s insufficient, then they provide a solution. We also talk about patent writing styles and the Ernest Hemingway of patents. We look at Google Maps as a knowledge graph and traffic cop. Onto why many of the best employees moved from Microsoft and Yahoo to Google (the reason is not what I thought). Remembering dates, names and patents is like doing a jigsaw puzzle. Along the way, we work back through the history of entities in search, starting 2019 and right back as far as 1998 (Sergueï Brin). This interview / conversation was recorded at 7 am in a bakers shop in Saint Denis near Paris and has an amazing backing track of coffee, bread and the locals chatting in Arabic and watching TV (don’t worry, it doesn’t