#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Jono Alderson with Jason Barnard at YoastCon 2019 Jono Alderson talks with Jason Barnard about SEO and AEO in a world without websites. With the SERP increasingly offering solutions to queries, we are facing world where websites are increasingly less important (as it were). Jono Alderson talks extensively about on-SERP SEO, a great continuation of Rand Fishkin’s approach in this episode – communicating across channels, all along the user journey. SEO is the puppeteering of all the channels.Jono Alderson Not a volume game any more, it’s a right-fit and quality game.Jono Alderson Market to everybody and bring them gracefully down the funnelJono Alderson Plus we talk about WordPress, Jono tells me the interview was a Treat (great phrase !)… and right at the end, we discover that SEOisAEO rhymes with Jono ! Jason:SEO is AEO, welcome to the show, Jono: Anderson.Jono:Wow. Amazing, amazing.Jason:It's losing some of its shine.Jono:No, no, it was great.Jason:Lovely to meet you, Jono:. Thank you