Day In A Canoe Podcast

In this episode, host Nathan Mersereau speaks with Jonathan Ward, CEO of ICON4x4. Jonathan shares his journey from restoring vintage vehicles to building a thriving business that combines nostalgia with modern functionality. He discusses the challenges of balancing creativity with business demands and the importance of staying true to his vision. Key Takeaways: (06:31) Mr. Toyoda’s surprising visit to the shop. (10:13) The appeal of nostalgia in classic cars. (14:44) Balancing modern features with vintage design. (18:44) Culture and diversity as a driving force in growth. (22:12) Building a business rooted in craftsmanship. (25:50) Crafting humanity despite market pressures. Resources Mentioned: Jonathan Ward - https://www.linkedin.com/in/jonathan-ward-b3750353/  ICON Website - https://www.icon4x4.com/about-icon/ Toyota Global - https://global.toyota/ Pendleton Woolen Mills - https://www.pendleton-usa.com/     Thanks for joining us for the latest episode of “Day in a Canoe.” If you enjoyed this episode, p