Vital Mtb - Speaking Of Mountain Biking

Thanks to Maxxis Tires | FOX | Jenson USA for supporting The Inside LineToday we're joined by Jeff Brines, a long-time mountain biker, Litter Mag and Vital MTB fan. He's also educated and versed in finance. He kicked off a forum thread on Vital MTB that asked "Will more companies be shutting down in the next 12-24 months?" At a year old, the thread has over 100,000 views with nearly 800 replies as news about our industry has broken. We discuss the past and current state of the bicycle industry through his analysis and tools and see if we can figure out where we're headed.Thank you Vital listeners!THIS IS NOT FINANCIAL ADVICE.Podcast Contents0:00 - Intro, who is Jeff and what are we discussing?6:11 - Why start a Vital MTB forum post about bike companies shutting down?11:07 - Why did the *money people* think MTB would make them rich during Covid?17:30 - Is it just greed and ego?19:55 - Why did bikes stop selling?23:49 - Why don't brands save money for slow times?27:54 - Most of the