Remarkable Results Radio Podcast

Episode Summary:In this episode of Speak Up, host Craig O'Neill takes a deep dive into how auto repair shops can use digital communication to better navigate slow business periods. Craig challenges the widespread use of mass text blasts during these times, highlighting the potential risks to long-term customer relationships. Instead, he emphasizes the need for authentic, customer-centered communication that goes beyond transactional marketing.Craig also introduces the "Five Hurdles" that shops must overcome to create more effective digital communication strategies. From understanding what truly matters to your customers to ensuring legal compliance, this episode offers actionable insights for building stronger, more genuine connections with your client base.Key Topics Discussed:The feast-or-famine cycle in the auto repair industryDangers of relying on "slow day" text blastsThe importance of interpreting customer "opt-outs"The "Five Hurdles" shops must overcome to improve digital communicationShifting from tra