Pt Pintcast

The evolving landscape of physical therapy as clinicians consider new business models beyond traditional patient visits. This conversation covers why PTs are turning to personal branding and content creation to supplement and even replace clinic income. We explore building patient subscription models, creating a lasting personal brand, and even developing boxed solutions that provide ongoing value to patients. Special attention is given to the costs and benefits of concierge care models, how physical therapists can leverage YouTube and social media as secondary revenue streams, and practical steps to start a subscription-based offer in your practice.Chapters with Timestamps:00:00 – Introduction and Recap of Key Topics01:00 – The Role of Opportunity Cost in Content Creation04:30 – Why PTs Should Consider Branding Themselves08:00 – The Risks and Rewards of Building a Personal Brand12:45 – Exploring Revenue Beyond Insurance Reimbursement15:50 – Selling a YouTube Channel or Clinic: Is it Feasible?20:10 – Creating