Live From Nabshow 2016

The Truth About Ad Blockers: Making Lemonade out of LemonsTue. April 19| 10:00 AM - 10:45 AMAd blockers present the newest -and possibly most dangerous- crisis in marketing and media right now. But what's the solution? We'll get into the nitty gritty of ad blocking from the technology to the psychology behind consumer behavior, the costs to publishers, potential solutions and the forecast for the future of the industry. Part of the Advanced Advertising Theater.Level: Advanced Advertising TheaterMODERATORPaul KontonisChief Marketing and Communications OfficerDigiday PANELISTSDavid BickfordHead of TV Sales & Strategy and Multi-Platform Group DirectorBloomberg Media Group Erin KapczynskiVice President, MarketingPurchRyan NathansonVP of Digital Strategy & Ad OperationsFederated Media Zane VellaCEO and FounderWatchwith