Sinopsis

The Business of Content @ NAB Show will bring together the key advertising technologies and content leaders to build a true multi-screen content environment, allowing broadcasters, digital publishers, and online influencers to leverage new forms of media, monetization and audiences behaviors to drive towards business goals.

Episodios

  • The Business of Influencers: Instagram

    The Business of Influencers: Instagram

    08/07/2016 Duración: 55min

    Man vs. Machine: The Instagram Influencer At ScaleWed. April 20| 10:00 AM - 10:45 AMCan technology enable quality content creation at scale or is it diminishing the value of content by making it simply a commodity? Panelists involved with Instagram discuss the rapid evolution of social technologies, new distribution platforms, instant content, live streaming, and data-driven programming, and the impacts these developments have on the content value chain from development to production and distribution. Get an insightful look at how brands are navigating the colliding worlds of technology and storytelling. Part of the Advanced Advertising Theater.Level: Advanced Advertising TheaterMODERATORReed BerglundCEO & Co-FounderFullbottle PANELISTSEmily CholakianDigital Influencer / Fashion BloggerStiletto Beats Barry StamosCEO and Co-Founder VideooDean WatersCEOVimby LLC, The Mark Burnett Content Studio Anthony WilcoxFreelance Film Director, Producer & WriterIndependent

  • The Business of Adtech: John Roberts, Chief Digital Officer of Bunim/Murray Productions

    The Business of Adtech: John Roberts, Chief Digital Officer of Bunim/Murray Productions

    07/07/2016 Duración: 43min

    Digital Landscape 2016 - Trends and Opportunities : Conversations With Jocelyn Johnson of VideoInk and John Roberts, Chief Digital Officer of Bunim/Murray ProductionsTue. April 19| 1:00 PM - 1:45 PMJoin, Jocelyn Johnson, the founder of VideoInk, a media company focused on the business of online video/OTT/streaming video and Keynote Speaker and Chief Digital Officer of Bunim/Murray, John Roberts, as they discuss new platforms, next generation storytellers, new content models and how advertisers are taking part. Part of the Advanced Advertising Theater.Level: Advanced Advertising TheaterMODERATORJocelyn JohnsonFounderVideoInk PANELISTSJohn RobertsChief Digital Officer Bunim/Murray Productions

  • The Business of AdTech: Ad Blockers

    The Business of AdTech: Ad Blockers

    07/07/2016 Duración: 49min

    The Truth About Ad Blockers: Making Lemonade out of LemonsTue. April 19| 10:00 AM - 10:45 AMAd blockers present the newest -and possibly most dangerous- crisis in marketing and media right now. But what's the solution? We'll get into the nitty gritty of ad blocking from the technology to the psychology behind consumer behavior, the costs to publishers, potential solutions and the forecast for the future of the industry. Part of the Advanced Advertising Theater.Level: Advanced Advertising TheaterMODERATORPaul KontonisChief Marketing and Communications OfficerDigiday PANELISTSDavid BickfordHead of TV Sales & Strategy and Multi-Platform Group DirectorBloomberg Media Group Erin KapczynskiVice President, MarketingPurchRyan NathansonVP of Digital Strategy & Ad OperationsFederated Media Zane VellaCEO and FounderWatchwith

  • The Business of Broadcast: Rethinking TV Advertising for a Multi-Platform, Data-Driven World

    The Business of Broadcast: Rethinking TV Advertising for a Multi-Platform, Data-Driven World

    07/07/2016 Duración: 48min

    Less is More: Rethinking TV Advertising for a Multi-Platform, Data-Driven WorldMon. April 18| 1:00 PM - 1:45 PM | With the emerging trend of increased programming time and decreased commercial time, the broadcast industry is facing a new reality- the need for new long-form branded advertising formats and alternative strategies for monetizing audiences. What is data-driven advertising? Can advanced advertising technology and new formats be used by programmers and advertisers to keep viewers watching? We will talk to the executives that are exploring new interactive formats and engaging the audience in ways consistent with their behavior. Part of the Advanced Advertising Theater.SESSION SPONSORSponsored by RSG MediaMODERATORDade HayesEditorBroadcasting & Cable PANELISTSChick FoxgroverSVP, Chief Digital Officer4A Curt MarvisPresident and Co-FounderQyouTVZane VellaCEO and FounderWatchwith

  • The Business of Broadcast: Conversations with Leading TV Researchers

    The Business of Broadcast: Conversations with Leading TV Researchers

    07/07/2016 Duración: 50min

    Broadcast @NABShow: Conversations with Leading TV ResearchersMon. April 18| 3:00 PM - 3:45 PM |Join Mike Bloxham, Senior Vice President National TV and Video for Frank N. Magid Associates as he sits down with Liz Huszarik, EVP of Media Research & Insights at Warner Bros. and David Poltrack, Chief Research Officer, CBS Corporation and President of CBS VISION for a exciting discussion on innovation around Television advertising. How do broadcasters evolve and navigate risk in order to take advantage of the changing marketplace and the desires of consumers? How do they distinguish between "bright shiny objects" and real opportunities for sustainable advantage? Senior research executives discuss the complex task of charting the future success of their organizations - whatever that looks like. Part of the Advanced Advertising Theater.SESSION SPONSORSponsored by RSG MediaMODERATORMike BloxhamSenior Vice President National TV and VideoFrank N. Magid Associations PANELISTSLiz HuszarikExecutive Vice President War

  • The Business of Broadcast: How Broadcast Networks are Utilizing On Demand Platforms in their Advertising Plans

    The Business of Broadcast: How Broadcast Networks are Utilizing On Demand Platforms in their Advertising Plans

    07/07/2016 Duración: 47min

    On Demand: How Broadcast Networks are Utilizing On Demand Platforms in their Advertising PlansSponsored By RSG MediaMon. April 18| 10:00 AM - 10:45 AM Shifts in consumer TV viewing consumption are causing the national sales teams of broadcast networks to broaden their offerings to ad agencies and clients as evidenced in this year's Upfront. Hear how companies including NBCU and Fox are reaching audiences across multiple platforms and going to market in new and innovative ways. Distribution is now about multiscreen offerings and how they compliment each other including Linear, Broadband, and On Demand. Part of the Advanced Advertising Theater.Sponsored by RSG MediaMODERATORChris PizzurroHead of Product, Sales & MarketingCanoe Ventures PANELISTSJohn CurranDirector, Media AnalyticsRSG Media Chris FalknerVP of Advanced Advertising Technology and OperationsNBCUniversalDave MorrisChief Revenue OfficerCBS Interactive Josh NewmanSenior Vice PresidentFox Networks Group

  • The Business of Influencers: Snapcat

    The Business of Influencers: Snapcat

    07/07/2016 Duración: 01h02s

    The SnapChat Story - Reaching Your Audience on the hottest new platformWed. April 20| 1:00 PM - 1:45 PM Snapchat is one of the fastest growing social networks of the decade. Since its inception in 2011, it has grown to 8 billion daily video views (head to head with Facebook) and 100+ million daily active users. This platform is a content haven. With an engaged user base, ample features and unique DNA, Snapchat delivers breakthrough storytelling in a noisy world. This panel includes experts and top influencers that highlighting content strategies, best practices and how to grow your audience for results. MODERATORSaba SedighiFounder/Marketing StrategistiStream Social PARTICIPANTShaun AyalaShapcat InfluencerDanny BerkSnapcat InfluencerHarris MarkowitzFounderA Cereal Production

  • The Business of Influencers: Podcasting

    The Business of Influencers: Podcasting

    21/06/2016 Duración: 50min

    NABSHOW 2016: Podcasting- Jump in to this exciting and profitable worldWed. April 20| 3:00 PM - 3:45 PM | Advanced Advertising TheaterJoin the discussion with top professional podcasters on how improved technology is turning podcasts into a mainstream medium and a serious business. These top influencers will share how their monetizing and growing their brands in this old but new form of content marketing.Moderator: Kevin WinstonPanelists: Jamie Iovine, Meltdown Comics; Espree Devora"the Girl who Gets it Done"; Graham Elwood, Comedy Film Nerds; Rob Greenlee, Head of Contentm Spreaker ; Alison Kramer,UnPodcast Host

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