Live From Nabshow 2016

On Demand: How Broadcast Networks are Utilizing On Demand Platforms in their Advertising PlansSponsored By RSG MediaMon. April 18| 10:00 AM - 10:45 AM Shifts in consumer TV viewing consumption are causing the national sales teams of broadcast networks to broaden their offerings to ad agencies and clients as evidenced in this year's Upfront. Hear how companies including NBCU and Fox are reaching audiences across multiple platforms and going to market in new and innovative ways. Distribution is now about multiscreen offerings and how they compliment each other including Linear, Broadband, and On Demand. Part of the Advanced Advertising Theater.Sponsored by RSG MediaMODERATORChris PizzurroHead of Product, Sales & MarketingCanoe Ventures PANELISTSJohn CurranDirector, Media AnalyticsRSG Media Chris FalknerVP of Advanced Advertising Technology and OperationsNBCUniversalDave MorrisChief Revenue OfficerCBS Interactive Josh NewmanSenior Vice PresidentFox Networks Group