Live From Nabshow 2016

Broadcast @NABShow: Conversations with Leading TV ResearchersMon. April 18| 3:00 PM - 3:45 PM |Join Mike Bloxham, Senior Vice President National TV and Video for Frank N. Magid Associates as he sits down with Liz Huszarik, EVP of Media Research & Insights at Warner Bros. and David Poltrack, Chief Research Officer, CBS Corporation and President of CBS VISION for a exciting discussion on innovation around Television advertising. How do broadcasters evolve and navigate risk in order to take advantage of the changing marketplace and the desires of consumers? How do they distinguish between "bright shiny objects" and real opportunities for sustainable advantage? Senior research executives discuss the complex task of charting the future success of their organizations - whatever that looks like. Part of the Advanced Advertising Theater.SESSION SPONSORSponsored by RSG MediaMODERATORMike BloxhamSenior Vice President National TV and VideoFrank N. Magid Associations PANELISTSLiz HuszarikExecutive Vice President War