Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

The constantly changing marketing landscape can indeed feel overwhelming, with new platforms, algorithms, and consumer behaviors emerging all the time. It's easy to question if your campaigns are really hitting the mark, especially when trends shift so quickly. Many businesses find themselves relying on metrics that might not capture the full picture of engagement or long-term impact. https://www.youtube.com/watch?v=5RfobOe72W8 Jim Harenchar is the President and CEO of Response Marketing Group, a consumer data-focused marketing agency based in Richmond, Virginia. With over 38 years of experience in the industry, Jim has witnessed the dramatic evolution of marketing channels, from traditional methods like direct mail and telemarketing to the digital landscape of today. Today, Jim shares his insights on the importance of response attribution and measuring return on investment (ROI) across various marketing channels. Stay tuned! Quotes “Understanding exactly who's coming, at a granular level, provi