#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Jonathan Gillham talks with Jason Barnard about publishers embrace integrity in the era of generative AI. Jonathan Gillham is the Founder and CEO of Originality.ai that provides a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit publish with integrity in the world of Generative AI. Jonathan reveals the hidden risks and ethical challenges of AI content creation. He emphasizes the importance of keeping the human in the loop to mitigate risks and maintain authenticity. He discusses the necessity of unique data and insights in content to add value beyond simple text. He also highlights the challenges of setting clear policies within organizations regarding the use of AI. From dangerous mushroom-picking guides to content that puts brands at risk, learn why maintaining the human element is crucial for business success. You will get insider insights on balancing AI efficiency with authenticity, implementing smart content policies, and avoiding Google's AI spam penalt