Paypod: The Payments Industry Podcast

Episode Topic In this episode of Pay Pod, host Kevin Rosenquist interviews Holly Rollo, a strategic GTM advisor, bestselling author, and CEO of Surge Strategies. Holly brings over 30 years of experience in B2B tech marketing, transformation, and value creation. The discussion dives into the essentials of go-to-market (GTM) strategies, navigating digital transformation, and aligning product-market fit with audience needs. Holly shares her journey from corporate leadership to global sailing adventures, intertwining business lessons with personal insights. The episode is a masterclass for tech entrepreneurs and executives looking to unlock new growth opportunities through effective marketing and AI-powered strategies. Lessons You’ll Learn This episode sheds light on key lessons for success in today’s dynamic tech landscape. Holly explains why identifying your core market segments and beachheads is crucial for growth. She delves into the role of radical unity across marketing, sales, and customer success, emphasi