Marketing Secrets

This new distribution channel may be the biggest thing since email. I’m always saying how important it is not to get married to any SINGLE distribution channel or platform for your traffic… Like depending solely on Facebook, or Google, or Instagram, or YouTube, or email, or chatbots, or texts. Why? Because relying on just one source is dangerous to your business because algorithms change, policies change, rules change, and customer BEHAVIOR changes. I can’t tell you how many times over the years I (and my entrepreneur friends) have found our traffic sources completely dry up or go bye-bye at one point or another. That’s why you have to protect your distribution channel. That’s why I’m SO excited about this new platform that just came out called, Community. It’s a texting platform. What I love is that it bypasses all the same behemoth platforms we’ve all been using for years. With Community, open rates for texts are INSANE and click-through rates are CRAZY high. How would you like to see it in action? I’ll