Marketing Secrets

I've been working on an assignment with the 2CCXers, and I want to share one of my big takeaways that I had last night. I want to share something with you that I've been thinking about a lot lately. We just launched our new Two Comma Club X coaching program a couple months ago, and one of the first things I asked everyone in the program to do (almost 400 coaching students)... Was to TRASH their current email address! WHAAAT!!!!